Why the Doorman startup failed
Doorman a startup that delivered products in specific time-windows when customer paid a monthly fee, has not made it.
“What (we)they didn’t expect was that Doorman would actually change peoples’ shopping behavior. Now (we)they know that Doorman customers shop online twice as much within 6 months of signing up. Which is amazing.”
What they should have done:
1. Focus on the shipper
2. Have sufficient density (e.g. 10
parcels/hour), or e.g. use dynamic pricing
3. Think in unit economics: At least four to
six deliveries in any given hour just to
breakeven on the driver, which typically
earns $16–25 per hour.
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