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Why the Doorman startup failed

Doorman a startup that delivered products in specific time-windows when customer paid a monthly fee, has not made it.

However:

“What (we)they didn’t expect was that Doorman would actually change peoples’ shopping behavior. Now (we)they know that Doorman customers shop online twice as much within 6 months of signing up. Which is amazing.”

What they should have done:

1. Focus on the shipper

(retail/restaurants/amazon etc.);

2. Have sufficient density (e.g. 10

parcels/hour), or e.g. use dynamic pricing

algorithms ;

3. Think in unit economics: At least four to

six deliveries in any given hour just to

breakeven on the driver, which typically

earns $16–25 per hour.

Read more here

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