Doorman a startup that delivered products in specific time-windows when customer paid a monthly fee, has not made it.
However:
“What (we)they didn’t expect was that Doorman would actually change peoples’ shopping behavior. Now (we)they know that Doorman customers shop online twice as much within 6 months of signing up. Which is amazing.”
What they should have done:
1. Focus on the shipper
(retail/restaurants/amazon etc.);
2. Have sufficient density (e.g. 10
parcels/hour), or e.g. use dynamic pricing
algorithms ;
3. Think in unit economics: At least four to
six deliveries in any given hour just to
breakeven on the driver, which typically
earns $16–25 per hour.
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